Which is, one imagines, what a government would like. These three factors probably combined to produce this 'wonky' italic Garamond. Lastly,talics for some Garamond typefaces might have been designed by an altogether different designer, Robert Granjon. Plus, New York Times writer Errol Morris and Cornell university psychologist David Dunning suggest texts in some fonts (the informal, oft-mocked Comic Sans, for example) tend to be viewed as not worth taking seriously, while other, weightier typefaces – particularly Baskerville – seem to inspire a belief that they are true. Italics, in particular, were based on a different kind of writing, cursive, which was more handwritten and calligraphic. A 2010 Princeton university study found readers consistently retained more information from material displayed in so-called disfluent or ugly fonts ( Monotype Corsiva, Haettenschweiler) than in simple, more readable fonts ( Helvetica, Arial). Garamond is commonly used for setting type in printed books but has also. Also, a 2010 study by the University of Wisconsin-Green Bay estimated it could save $10,000 a year by switching from Arial to Century Gothic, which uses 30% less ink – but also found that because the latter is wider, some documents that fitted on a single page in Arial would now run to two, and so use more paper.įont choice can affect more than just the bottom line. However, the Garamond typeface has a long history spanning many centuries. On that basis, he extrapolated, the federal and state governments could economise $370m (£222m) between them.īut should they? For starters, as the government politely pointed out, the real savings these days are in stopping printing altogether. Twenty years later, we produce roughly 2,500 print. He discovered that by switching to Garamond, whose thin, elegant strokes were designed by the 16th-century French publisher in the 16th century by Claude Garamond, his school district could reduce its ink consumption by 24%, saving as much as $21,000 annually. First, he charted how often each character was used in four different typefaces: Garamond, Times New Roman, Century Gothic and Comic Sans.
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